Analysing driving factors of customer satisfaction among telecommunication service providers in Kurdistan region
نویسندگان
چکیده
Due to unprecedented innovation in information and communication technology, customers interact more with telecommunication service providers. Customer satisfaction is the extent of customer psychological sense expectation towards a particular product or service. Satisfaction core business success where corporates strive fulfil them competitive market, have options. The lack understanding expectations created gap between companies operating Kurdistan Region subscribers. current study intends understand factors affecting among Region. It also identifies customer’s critical concerning services. Convenience sampling has been used investigate impacts quality, attitude, value-added services, price on satisfaction. result revealed significant positive relationship all independent variables except for services found but reverse impact negative rely fact that roaming money transfer, reward points, easy recharge are not concerns compared price, quality networks, connectivity. signifies nourishing by improve their market share creates value uniqueness. This highlights advantage uniqueness offers customer-oriented mobile subscribers could be perceived as precondition survival firms. In return, general public delivers cheaper reliable improved connectivity internet at price.
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ژورنال
عنوان ژورنال: International journal of engineering business management
سال: 2022
ISSN: ['1847-9790']
DOI: https://doi.org/10.1177/18479790221111436